Digital Marketing Student Combo

About Course

Digital Marketing -Student Combo

Digital Marketing Combo that students love!

Master Digital Marketing from Basics to slightly advanced levels with this power-packed 2-in-1 combo course designed for beginners, and students, who want to make use of their free time in levelling up their skills.

Specialize the art of digital marketing with this combo course. Designed for students and aspiring marketers, this program equips you with practical skills and things to begin with to build a strong online presence, create impactful campaigns, and leverage cutting-edge tools.

What’s Included?

● Digital Marketing Essentials (Beginner)

Social media setup, content creation, and basic advertising.

Detailed information about the course on the page: Digital Marketing Essentials for Beginners – Eduquest Courses

● Digital Marketing Mastery (Intermediate)

Google, Canva, WhatsApp, AI, and advanced content strategies.

Detailed information about the course on the page: Digital Marketing Mastery – Intermediate Level – Eduquest Courses

Why Enrol?

● One Course, Two Levels

Get a glimpse into the digital marketing world at a combo price .

● Real-World Applications

Hands-on projects, Q&A modules for your doubts, and expert mentorship.

● Tamil Language

Learn in the most comfortable way. This is a one of a kind course, bringing the learnings from industry experts across the country into your palms, in your native language.

● Certification & Career Growth

Stand out in the competitive digital space with your certificate alongside the amazing learning.

Take Charge of Your Digital Success – Enrol Now!

Introduction to Digital Marketing
What is digital marketing, and why is it essential today?
Understanding the core elements of a successful digital strategy.
Setting Up Social Media Platforms from Scratch
How to create and optimize accounts on key platforms like Facebook, Instagram, LinkedIn, and Twitter.
Profile optimization techniques to stand out and attract your target audience.
Building a Foundation with Meta Platforms
How to set up and use Meta (Facebook and Instagram) for business.
Basics of Facebook Business Manager: creating pages, ad accounts, and pixels.
Setting up Instagram for professional use: bio, highlights, and content themes.
Content Creation Basics
Tips for creating engaging and consistent content for your audience.
Using free tools for graphics, captions, and scheduling.
Social Media Building Blocks
Understanding the algorithms and how to increase reach and engagement.
Introduction to analytics: measuring what works and what doesn’t.
The importance of consistency and community building.
First Steps Toward Advertising
Introduction to paid social media advertising.
How to boost posts and run simple ad campaigns.

Course Content

Essentials

1.1 intro

01:08
1.2 Demo – Setting up a meta page

31:51
1.3 linking insta to fb with demo

02:11
1.4 Reels, Posts, Stories

08:19
1.5 Boosting Posts on Facebook Marketplace

04:31
2.1 Intro

00:56
2.2 Types of posts

02:51
2.3 Using Meta Insights

02:35
2.4 Engaging with Your Audience

02:54
2.5 Optimizing Your Profile for Success

06:29
2.6 Creating a Consistent Brand Aesthetic

10:30
2.7 Boosting Posts for Maximum Reach

00:58
2.8 Troubleshooting Common Issues

05:16
3.1 Intro

01:17
3.2 Setting Up Your YouTube Channel

01:01
3.3 Demo – Creating a Youtube Channel

19:02
3.4 Uploading your first video

03:20
3.5 Understanding Copyright

03:08
3.6 Increasing Watch Hours and Engagement

06:20
3.7 Youtube Studio

01:24
3.8 Post options

00:45
3.9 Youtube Community Posting Demo

06:50
3.10 Recording and Editing Videos

02:29
3.11 Adding Disclaimers and Paid Promotion Messages and Conclusion

02:56
4.1 Intro

01:33
4.2 Setting Up Your LinkedIn Profile

22:17
4.3 Building Connections and Networking

04:24
4.4 Sharing Content and Building a Brand

05:38
4.5 Using LinkedIn for Business Growth

13:19
4.6 Conclusion

01:09
5.1 Intro

01:34
5.2 Understanding the Basics of Website Building

05:16
5.3 Building on Wix Demo

40:02
5.4 Building on WordPress Demo

47:10
5.5 Maintaining and Updating Your Website

03:01
5.6 Conclusion

00:28
6.1 Intro

01:30
6.2 Getting Started with WhatsApp for Business

03:02
6.3 Introduction to Email Marketing

00:31
6.4 Best Practices for WhatsApp and Email Marketing

02:52
6.5 Boosting Posts on WhatsApp Business

03:03
6.6 Recovering Mail ID and Password

01:18
6.7 Clearing Browser History and Tabs (General)

01:02
6.8 Clearing Browser History and Tabs (General)

01:07
7.1 Intro

01:19
7.2 Understanding the Different Types of Social Media Content

02:36
7.3 Planning Your Content

02:35
7.4 Tools for Creating Social Media Content (Canva Demo)

10:24
7.5 Best Practices for Engaging Content

08:21
7.6 Posting and Measuring Success

02:51
8.1 Intro

01:13
8.2 Understanding Digital Marketing Strategy

02:10
8.3 Setting SMART Goals

03:26
8.4 Identifying Your Target Audience

02:37
8.5 Choosing the Right Platforms

05:40
8.6 Measuring Success and Optimizing

03:34
9.1 Intro

01:18
9.2 Crafting Your Digital Marketing Plan

04:32
9.3 Real-Life Case Studies

03:59
9.4 Practical Exercises for Application

02:16
9.5 Final Project – Your Digital Marketing Plan

01:56

Intermediate

1 Module Introduction

01:00
1.2 Digital Marketing Basics SEO

03:02
1.2.1 SEO Exercise

01:25
1.2.2 Target Group

01:12
1.2.3 Google Trends

02:03
1.3 What is Classic Marketing

01:24
1.3.1 Benefits of Digital Marketing

02:04
1.4 DEMO – Setting up a Meta Business Page

39:13
1.4.1 Classic vs Digital Marketing Exercise

00:18
1.5 Basic Competition Analysis

01:22
1.6 ROI and Reach

01:30
1.7 USP

01:54
1.8 Advanced Tip – Google Alerts

00:55
1.9 Customer Journeys

03:50
1.9.1 Exercise

00:23
1.10 Basic Go to Market Strategy

02:09
1.10.1 Exercise

00:26
1.11 Summary

00:53
2.1 intro

01:15
2.2 Meta Overview

00:59
2.2.1 Content planning and engagement

02:51
2.2.2 Meta Content Tools

03:26
2.2.3 Advanced Tip – Meta Analytics

00:25
2.2.4 growing followers organically

01:47
2.2.5 Effective paid advertising

00:34
2.2.6 Demo – Adding Content on Meta

13:53
2.2.7 Exercise

00:26
2.3 Linkedin Marketing

01:57
2.3.1 Tip – Using #

00:59
2.3.2 Demo – Setting up a Linkedin page

18:30
2.4 Summary

00:20
3.1 Intro

01:12
3.2 Creating Engaging Content

01:49
3.2.1 Short vs Long Format

00:29
3.2.2 VLOGS

02:38
3.2.3 Tutorials

01:00
3.2.4 ASMR

00:55
3.2.5 Product Demo

00:40
3.2.6 Exercise

00:28
3.2.7 Advanced Tip Click Bait

02:02
3.2.8 Youtube SEO

01:08
3.2.9 Demo – Uploading a Video

32:58
3.2.10 Exercise

00:24
3.2.11 Advanced Tip – Thumbnails

01:06
3.3 Growing Your Channel Organically

05:04
3.4 Summary

01:00
4.1 Intro

01:08
4.2 – Logo design

00:42
4.2.1 – The logo game

02:40
4.2.2 Elements of a powerful logo

04:02
4.2.3 Demo – Designing a logo on Canva

09:44
4.2.4 Demo -Video Editing on Canva

23:05
4.2.5 Demo -Making a post on Canva

11:49
4.3 Summary

00:22
5.1 Intro

01:18
5.2 Email Marketing Basics

01:50
5.3 Effective Email Campaigns

00:34
5.3.1 Demo Email Campaigns

19:33
5.3.2 Exercise

00:32
5.3.3 Types of Mails

02:29
5.3.4 Email Marketing Case Study

13:38
5.3.5 Advanced Tip – Responsiveness

00:30
5.3.6 Exercise

00:33
5.4 Analysing and Optimising

01:33
5.4.1 – Audience Segmentation

02:56
5.4.2 Demo MailChimp

19:06
5.4.3 Advanced Tip – Text vs imagery

00:59
5.5 Summary

00:42
6.1 Intro

01:02
6.2.1 Website Building

00:58
6.2.2 Domains

00:37
6.2.3 Web Seo

01:29
6.2.4 Web Hosting

01:08
6.2.5 Web building Apps

00:51
6.2.6 UI_UX

00:24
6.2.7 Demo – Building a website on Wix

37:55
6.2.8 Customisation

01:32
6.2.9 Choosing Themes

00:47
6.2.10 Consistency

00:43
6.2.11 Importance of Customisation

03:38

About Course

What Will You Learn?

Course Content

Essentials

1.1 intro

1.2 Demo – Setting up a meta page

1.3 linking insta to fb with demo

1.4 Reels, Posts, Stories

1.5 Boosting Posts on Facebook Marketplace

2.1 Intro

2.2 Types of posts

2.3 Using Meta Insights

2.4 Engaging with Your Audience

2.5 Optimizing Your Profile for Success

2.6 Creating a Consistent Brand Aesthetic

2.7 Boosting Posts for Maximum Reach

2.8 Troubleshooting Common Issues

3.1 Intro

3.2 Setting Up Your YouTube Channel

3.3 Demo – Creating a Youtube Channel

3.4 Uploading your first video

3.5 Understanding Copyright

3.6 Increasing Watch Hours and Engagement

3.7 Youtube Studio

3.8 Post options

3.9 Youtube Community Posting Demo

3.10 Recording and Editing Videos

3.11 Adding Disclaimers and Paid Promotion Messages and Conclusion

4.1 Intro

4.2 Setting Up Your LinkedIn Profile

4.3 Building Connections and Networking

4.4 Sharing Content and Building a Brand

4.5 Using LinkedIn for Business Growth

4.6 Conclusion

5.1 Intro

5.2 Understanding the Basics of Website Building

5.3 Building on Wix Demo

5.4 Building on WordPress Demo

5.5 Maintaining and Updating Your Website

5.6 Conclusion

6.1 Intro

6.2 Getting Started with WhatsApp for Business

6.3 Introduction to Email Marketing

6.4 Best Practices for WhatsApp and Email Marketing

6.5 Boosting Posts on WhatsApp Business

6.6 Recovering Mail ID and Password

6.7 Clearing Browser History and Tabs (General)

6.8 Clearing Browser History and Tabs (General)

7.1 Intro

7.2 Understanding the Different Types of Social Media Content

7.3 Planning Your Content

7.4 Tools for Creating Social Media Content (Canva Demo)

7.5 Best Practices for Engaging Content

7.6 Posting and Measuring Success

8.1 Intro

8.2 Understanding Digital Marketing Strategy

8.3 Setting SMART Goals

8.4 Identifying Your Target Audience

8.5 Choosing the Right Platforms

8.6 Measuring Success and Optimizing

9.1 Intro

9.2 Crafting Your Digital Marketing Plan

9.3 Real-Life Case Studies

9.4 Practical Exercises for Application

9.5 Final Project – Your Digital Marketing Plan

Intermediate

1 Module Introduction

1.2 Digital Marketing Basics SEO

1.2.1 SEO Exercise

1.2.2 Target Group

1.2.3 Google Trends

1.3 What is Classic Marketing

1.3.1 Benefits of Digital Marketing

1.4 DEMO – Setting up a Meta Business Page

1.4.1 Classic vs Digital Marketing Exercise

1.5 Basic Competition Analysis

1.6 ROI and Reach

1.7 USP

1.8 Advanced Tip – Google Alerts

1.9 Customer Journeys