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Categories: Beginner

About Course

Welcome to Digital Marketing Essentials for Beginners, a comprehensive course designed to equip you with the foundational knowledge and practical skills needed to thrive in the ever-evolving world of online marketing. This beginner-friendly course is perfect for individuals and small business owners looking to harness the power of social media and digital platforms to build a robust online presence.

In today’s digital-first world, marketing is more than just selling a product or service – it’s about building a brand, connecting with your audience, and creating value. This course will walk you through the basics of digital marketing, focusing on key strategies and tools to help you establish and grow your presence online.

  • ● Entrepreneurs and small business owners
  • ● Aspiring digital marketers
  • ● Students and professionals exploring career opportunities in digital   marketing
  • ● Anyone looking to build a personal or professional brand on social media

  • Practical Knowledge:

Learn how to set up and manage social media platforms effectively, starting from zero.

  • Real-World Application:

Hands-on exercises to help you create, optimize, and maintain your online presence.

  • Actionable Strategies:

Learn techniques you can implement immediately to grow your brand or business.

  • Confidence to Start:

Gain the confidence to take your first steps into the world of digital marketing.

  • ● Self-paced course with access to pre-recorded videos on demand, for a total duration of about 9 hours.
  • ● 9 comprehensive modules, each with practical tasks and guides.
  • ● Complete Course in Tamil Language for better understanding and practical application

This course breaks down digital marketing into simple, actionable steps that anyone can follow. You’ll not only learn the “how” but also understand the “why” behind each strategy, empowering you to confidently manage your digital presence.

Take the first step in your digital marketing journey today!

Enrol now and build the foundation for your personal or business growth in the digital age.

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What Will You Learn?

  • Introduction to Digital Marketing
  • What is digital marketing, and why is it essential today?
  • Understanding the core elements of a successful digital strategy.
  • Setting Up Social Media Platforms from Scratch
  • How to create and optimize accounts on key platforms like Facebook, Instagram, LinkedIn, and Twitter.
  • Profile optimization techniques to stand out and attract your target audience.
  • Building a Foundation with Meta Platforms
  • How to set up and use Meta (Facebook and Instagram) for business.
  • Basics of Facebook Business Manager: creating pages, ad accounts, and pixels.
  • Setting up Instagram for professional use: bio, highlights, and content themes.
  • Content Creation Basics
  • Tips for creating engaging and consistent content for your audience.
  • Using free tools for graphics, captions, and scheduling.
  • Social Media Building Blocks
  • Understanding the algorithms and how to increase reach and engagement.
  • Introduction to analytics: measuring what works and what doesn’t.
  • The importance of consistency and community building.
  • First Steps Toward Advertising
  • Introduction to paid social media advertising.
  • How to boost posts and run simple ad campaigns.

Course Content

Module 1

  • intro
    01:08
  • Demo – Setting up a meta page
    31:51
  • linking insta to fb with demo
    02:11
  • Reels, Posts, Stories
    08:19
  • Boosting Posts on Facebook Marketplace
    04:31

Moduel 2

Moduel 3

Moduel 4

Moduel 5

Moduel 6

Moduel 7

Moduel 8

Moduel 9

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